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The Secret Sauce: how our people are taking us places

Sustainability is a buzzword in the IT Lifecycle Services industry, but at Apex Evolution we’re not entirely sure if much of the industry fully appreciate what it means

Karl Neary

March 1, 2022

Culture vs Strategy

It’s been said that culture eats strategy for breakfast.

Despite being a relatively new player in the space, within 3 years of starting up Apex Evolution is now a preferred supplier of a number of CRN’s Top 100 value added resellers (VARs) and is operating out of a state of the art 36,000 sq ft facility in Witham, Essex with a second 12,000 sq ft secure facility in nearby Arlesford, Colchester.

Commenting on this success, our Managing Director, Adam Brodie, said:

“It’s our people that make us stand out. Our book of clients may be impressive, our product and service may be superior, but none of that’s possible without our workers and the culture that they live and breathe every day.”

That culture has evolved out of our approach to sustainability called the Triple Bottom Line (TBL)

So, you think you’re sustainable?

Sustainability is a buzzword in the IT Lifecycle Services industry, but at Apex Evolution we’re not entirely sure if much of the industry fully appreciate what it means.

Just look at LinkedIn. Every day you see someone talking about how sustainable they are because they recycle computers.

That’s great, but sustainability is about much more than being environmentally friendly.

One trick the industry is missing is the concept of social sustainability. The United Nations defines this as:

“about identifying and managing business impacts, both positive and negative, on people. The quality of a company’s relationships and engagement with its stakeholders is critical. Directly or indirectly, companies affect what happens to employees, workers in the value chain, customers and local communities, and it is important to manage impacts proactively.”

Social sustainability is caring about people. It’s about treating people as an end rather than a means to one. And it produces tangible business results.

Our sustainable workforce

We’re not saying we’re perfect, but we are on a mission to make our organisation as sustainable as it can be, and that means taking social sustainability seriously.

Here’s how we’re doing it.

Apex Evolution are proud to be an Accredited Living Wage Employer. Our workers enjoy a wage that’s well above the industry average, a company-wide bonus scheme and a training budget to encourage employee growth and progression.

Benefits like these create a happy workforce with a culture of respect, development and professionalism.

Commenting on this culture, Estefania Mills, Business Development Manager, said:

“The financial benefits and training are the best I’ve seen in the industry. Our Sales team are all currently engaged on professional training courses right now which is fantastic. It’s also areas such as the respect shown to staff, flexible working hours and direct connectivity to Senior Management that makes you feel like a valued member of the Apex team’’

By treating our workers with respect, they treat our clients with respect too. They take pride in their work, meaning every step involved in taking a laptop from redundancy to its new home is performed that bit better than the competition.


Like we said, our people are taking us places.

To understand more about our approach to social sustainability, please email [email protected] or call +44(0)3332 427472.

Together, we’re taking technology further.